Estudo de Caso de Branding de Loja de Plantas Urbana

Brand identity flat-lay for an urban plant shop called "Fern & Stone." Overhead on poured concrete, cool north-facing diffused daylight. Center: a sage-green tissue-wrapped terracotta pot with the fern-frond logomark debossed in the paper — the same mark on every item. Surrounding: a cotton seed bag rubber-stamped in forest green, a recycled-paper care-instructions zine folded open, a turned-brass plant mister with the logo etched into the nozzle, a terracotta plant stake with the mark screen-printed, weathered pebbles and dried seed pods scattered naturally. Concrete grain runs through the contact shadows. Cool diffused light from directly above, flat and mineral. Overhead still-life, Kodak Portra 400, fine grain.